UI/UX and Graphic Design, Product Management


Eye Movement Desensitization and Reprocessing (EMDR) therapy is gaining interest for the treatment of PTSD (Post Traumatic Stress Disorder). It is used by private therapists and in Veterans Hospitals. The client already had a successful line of products used widely throughout the world, but wanted to upgrade the look and functionality. Though they knew they wanted a change, the client also wanted to better understand what their clients wanted in a product.

To find out what therapists were looking for in a product, the client wanted to do a focus group study which I created survey questions for and facilitated. The survey involved both practical cost questions and product feature questions.